Implementation
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A Step-by-Step Guide for Migrating to Amplitude
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In today’s analytics-driven world, companies need more than surface—level analytics— deep behavioral insights to optimize user engagement, conversion, and overall product performance. That’s why I’ve seen many teams making the switch to Amplitude – a powerful event-based analytics platform that, among many things, provides detailed cohort analysis, funnel tracking, and real-time insights to drive smarter…
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How to Merge Multiple Data Sources in Amplitude
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When data comes from multiple sources—such as web, mobile apps, and third-party integrations—getting a unified view of that journey can be challenging. Merging multiple data sources in Amplitude ultimately leads to more accurate, comprehensive, and actionable insights.
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How to Integrate Amplitude with Hubspot CMS in 10 Minutes
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Note: this guide is meant to help you integrate Amplitude with your Hubspot-built website. If you’re looking for other Amplitude+Hubspot integrations, check out Amplitude’s documentation. The guide was developed in partnership with Pablo Abad while implementing Amplitude on Expatrio’s Hubspot CMS site. I’m detailing below the quickest way to implement Amplitude if you have a…
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Missing Events in Amplitude: Step by Step Troubleshooting Guide
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In this article, I’ll explain why your event data may not be showing up in Amplitude. Before we start, ensure the fundamentals are covered and the data you want to send is part of a well-thought-out tracking plan. We will use a client-side implementation for the web as an example, but most steps apply to…
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The Best Way to Implement an Analytics Platform
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You don’t need me to tell you that having a robust analytics platform is not just a must, it’s a hard requirement for product growth. Despite fulfilling this requirement, many companies often find themselves with a lot of data but little return on data investment. There are multiple reasons for that and, by the end…