Implementation
-
A Step-by-Step Guide for Migrating to Amplitude
.
Today, most teams don’t struggle because they lack analytics tools. They struggle because their tools only show what happened, not why users behave the way they do. In my 9+ years working with Amplitude, I’ve seen teams move beyond pageviews and shallow reporting toward event-based analytics that can answer more meaningful product questions: why users…
-
How to Merge Multiple Data Sources in Amplitude
.
When data comes from multiple sources—such as web, mobile apps, and third-party integrations—getting a unified view of that journey can be challenging. Merging multiple data sources in Amplitude ultimately leads to more accurate, comprehensive, and actionable insights.
-
How to Integrate Amplitude with Hubspot CMS in 10 Minutes
.
Import Update: At some point after I wrote this article, Amplitude released a direct integration with HubSpot CMS. I would recommend using this as a starting point and augmenting it with the custom tracking I described below if you hit any limitations. In addition, I think this example should be useful if you’re using a…
-
Missing Events in Amplitude: Step by Step Troubleshooting Guide
.
In this article, I’ll explain why your event data may not be showing up in Amplitude. Before we start, ensure the fundamentals are covered and the data you want to send is part of a well-thought-out tracking plan. We will use a client-side implementation for the web as an example, but most steps apply to…
-
The Best Way to Implement an Analytics Platform
.
You don’t need me to tell you that having a robust analytics platform is not just a must, it’s a hard requirement for product growth. Despite fulfilling this requirement, many companies often find themselves with a lot of data but little return on data investment. There are multiple reasons for that and, by the end…