analytics

  • data management
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    Should You Switch Analytics Tools Because of Bad Data?

    In short, the answer is no unless your current analytics tool does a poor job at helping you clean your data. There are a few different schools of thought when it comes to the best way of fixing data quality issues, but everyone agrees on one thing. Bad data needs to be addressed quickly because…

  • analytics implementation

    The Best Way to Implement an Analytics Platform

    You don’t need me to tell you that having a robust analytics platform is not just a must, it’s a hard requirement for product growth. Despite fulfilling this requirement, many companies often find themselves with a lot of data but little return on data investment. There are multiple reasons for that and, by the end…