implementation
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How Good Is Amplitude’s AI Chat?
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Amplitude recently (re)introduced AI Chat as a way to help users use the platform more effectively. For a product as broad as Amplitude, this is not just a compelling idea – it’s a must-have. I’ve long dreamed about having an AI assistant to help me with the repetitive parts of Amplitude projects and even tried…
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A Step-by-Step Guide for Migrating to Amplitude
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Today, most teams don’t struggle because they lack analytics tools. They struggle because their tools only show what happened, not why users behave the way they do. In my 9+ years working with Amplitude, I’ve seen teams move beyond pageviews and shallow reporting toward event-based analytics that can answer more meaningful product questions: why users…
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How to Integrate Amplitude with Hubspot CMS in 10 Minutes
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Import Update: At some point after I wrote this article, Amplitude released a direct integration with HubSpot CMS. I would recommend using this as a starting point and augmenting it with the custom tracking I described below if you hit any limitations. In addition, I think this example should be useful if you’re using a…
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Missing Events in Amplitude: Step by Step Troubleshooting Guide
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In this article, I’ll explain why your event data may not be showing up in Amplitude. Before we start, ensure the fundamentals are covered and the data you want to send is part of a well-thought-out tracking plan. We will use a client-side implementation for the web as an example, but most steps apply to…
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The Best Way to Implement an Analytics Platform
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You don’t need me to tell you that having a robust analytics platform is not just a must, it’s a hard requirement for product growth. Despite fulfilling this requirement, many companies often find themselves with a lot of data but little return on data investment. There are multiple reasons for that and, by the end…